Amazon Fulfilment Services
If you’re looking for 3PL for Amazon sellers, Lama can help. Ship your Amazon orders with us, or replace Fulfilment by Amazon (FBA) entirely with our tailored fulfilment services.
With Lama Fulfilment, you’ll enjoy the same lightning-fast pick, pack, and shipping speeds as Amazon FBA – without the hassle of overcrowded facilities delaying your orders.
Explore all our Amazon Fulfilment Services below:
Lower shipping rates, faster speed.
Lama always uses the most cost-effective shipping method for your business, even down to advising the packaging that you use.
Fulfilled by Merchant (FBM)
Fulfilled by Merchant (FBM) is a fulfilment method for Amazon sellers in which the seller is responsible for storing, packing, and shipping their products directly to customers. Unlike Amazon’s Fulfilled by Amazon (FBA) program, where Amazon handles logistics, FBM allows sellers to retain control over their inventory and delivery process.
FBM is often chosen by Amazon sellers who have their own robust logistics setup or use fulfilment providers such as Lama Fulfilment. It’s also suitable for sellers dealing with items that require special handling or products that move at a slower pace.
Lama Fulfilment have been helping Amazon sellers fulfil their orders for over 8 years now and know the importance of ensuring orders are picked, packed and despatched in a timely manner.
Fulfilled by Amazon (FBA)
Fulfilled by Amazon (FBA) is a service offered by Amazon that allows sellers to outsource storage, packaging, and shipping of their products. With FBA, sellers send their inventory to Amazon’s fulfilment centres, and Amazon handles the rest, including customer service and returns.
At Lama Fulfilment we can prepare your FBA shipments ensuring compliance with Amazon’s strict policies. Additionally, we can rework and / or relabel your products prior to them being sent to Amazon’s Fulfilment Centres.
Amazon Seller Fulfilled Prime
Seller Fulfilled Prime (SFP) is a program that allows Amazon sellers to offer Prime-eligible products while fulfilling orders directly from their own warehouse or a 3PL such as Lama Fulfilment, provided they meet Amazon’s stringent shipping and customer service requirements.
If you already have an account that is Seller Fulfilled Prime eligible, we will integrate Amazon Buy Shipping Services to ensure compliance with Amazon.
If your account is not SFP ready, we can discuss utilising Lama’s own Amazon retail brand – ShopAtHome – for your listings. This will give your products the Prime badge on your listings.
As we have a proven track record of Seller Fulfilled Prime eligibility, we can work with you through Amazon’s SFP trial programme, that invariably takes 30 days, giving you all the benefits of SFP eligibilty.
Amazon Transparency Program
Amazon’s Transparency Program is a product authentication service that helps brands prevent counterfeits and out-of-region products reaching customers by labeling each unit with a unique, scannable code. Lama scans these codes before shipping to ensure only genuine products reach customers, even when sold by third-party sellers
Amazon Seller Flex
Amazon SellerFlex is a fulfilment program tailored for sellers of heavy and bulky items, allowing them to store inventory in their own warehouses while utilizing Amazon’s logistics network for delivery. This model gives sellers control over their inventory and warehousing while Amazon manages transportation and customer delivery.
We have a number of clients who partake in the SellerFlex program and have daily collections from Amazon’s transportation network.
Our warehouse is effectively an Amazon Fulfilment Centre node – SellerFlex products in our warehouse appear as if they are in Amazon’s warehouse infrastructure, therefore with more chance of winning the Buy Box.
Vendor Central
Amazon Vendor Central is a platform used by first-party (1P) sellers who act as suppliers selling their products directly to Amazon. Unlike third-party (3P) sellers who list products on Amazon Marketplace through Seller Central, Vendor Central users sell wholesale to Amazon, which then takes responsibility for selling and distributing the products to customers.
At Lama, we have extensive experience of fulfilling items for Vendor Central Purchase Orders as well as working with the Vendor Central platform. We streamline the Order Processing and Shipment Creation and Fulfilment allowing the Vendor to focus on growing their brand.
Amazon Direct Fulfilment
Amazon Direct Fulfillment is a program where vendors ship products directly to customers on behalf of Amazon, functioning like a drop-shipping model. When a customer places an order, Amazon processes it and sends the details to the vendor, who handles the fulfillment and ships the product directly to the customer.
At Lama we handle both bulk and direct-to-consumer orders – the Amazon Direct Fulfilment model is basically a direct-to-consumer order via a Vendor Account – our integrations into Vendor Central ensures seamless transactions.
Shipping Methods
We offer a number of shipping methods for Amazon orders, dependent on the channel and the Delivery Promise made by Amazon.
Buy Shipping for Prime orders
DPD / Royal Mail / Evri / Amazon Shipping
FBM Shipping
DPD / Royal Mail / Evri / Amazon Shipping / UPS / FedEx / DX / APC / XDP / Parcel Force
FBA
UPS / DPD / Pallet Network / LTL / FTL
Our warehouse is open 6 days per week (Sunday – Friday) ensuring we capture any weekend orders. An order placed by 12pm on Sunday, on a next day delivery, will be picked, packed and shipped for delivery to the customer on Monday.
Order Fulfilment
Once we are satisfied that your Amazon listings are mapped and synchronised correctly and you’ve delivered your products to us, we can start fulfilling your orders.
Our integrated system continuously listens out for when an order is placed. An order will appear in our platform in less than 10 minutes after an order has been placed on Amazon.
Once an order appears, our fulfilment team will get to work on picking, packing, and shipping as per the conditions we have collectively set out.
On completion of the order, our platform sends order and despatch notifications to your Amazon channels, ensuring you are conforming to Amazon’s strict seller measurement policies and metrics.
Lama Customer Care
Our UK-based customer services team can be your middle man. No more time spent responding to time consuming questions from customers. Leave it Lama. It’s all personalised, so clients won’t know that they’re not talking directly to you.
- UK-based customer care
- Dedicated phone number
- Branded email replies and phone calls
- Resolve product queries after initial training period
Frequently Asked Questions
Got a question? Check out our FAQs to find the answer! If your query isn’t listed, please get in touch!
What are Amazon fulfillment services and how do they work?
Amazon fulfillment services include storage, pick-and-pack, shipping, and customer service for orders placed through Amazon. At Lama Fulfilment, we replicate the Amazon FBA model with greater flexibility—offering fast and accurate order processing for sellers who want reliable third-party logistics support.
How is Lama Fulfilment different from an Amazon fulfilment centre?
An Amazon fulfilment centre is owned and operated by Amazon, offering standardised services under FBA. Lama Fulfilment, on the other hand, is a third-party logistics provider offering more personalised and cost-effective alternatives to traditional amazon FBA services, while still maintaining Prime-level performance.
Can Lama Fulfilment integrate with Amazon FBA services?
Yes, Lama Fulfilment can support sellers who use amazon FBA services alongside FBM (Fulfilled by Merchant). Our platform seamlessly integrates with Amazon’s backend, enabling synchronised inventory, order tracking, and efficient handling whether you use FBA, SFP, or both.
What are the benefits of using Lama Fulfilment over Amazon’s in-house fulfilment?
Unlike an Amazon fulfilment, Lama Fulfilment gives sellers more control over branding, packaging, and returns management. You also gain cost transparency, scalable warehousing, and tailored support without the strict limitations of services.
Do I need to be an Amazon seller to use Lama Fulfilment’s services?
While Lama Fulfilment specialises in amazon fulfillment services, we also support multi-channel sellers operating on platforms like eBay, Shopify, and WooCommerce. However, Amazon sellers benefit the most from our streamlined integration and understanding of Amazon-specific logistics requirements.
Does Lama Fulfilment offer international Amazon fulfilment services?
Yes. In addition to UK-based fulfilment, Lama Fulfilment supports global shipping solutions for Amazon sellers. Whether you’re shipping domestically or internationally, we help you expand your reach while keeping delivery times and costs competitive.
Can Lama Fulfilment help reduce my FBA storage fees?
Absolutely. Many sellers use Lama Fulfilment for overflow or slow-moving inventory to avoid long-term storage fees in amazon fulfilment. We offer flexible warehousing options and quick replenishment to Amazon if you’re using FBA in parallel
How secure is inventory storage at Lama Fulfilment facilities?
Our fulfilment centres are equipped with 24/7 surveillance, controlled access, and real-time inventory tracking—giving Amazon sellers peace of mind. You receive the same level of protection as an amazon fulfilment with the added benefit of custom handling.
How do I get started with Amazon fulfillment services at Lama Fulfilment?
Getting started is simple. Visit our page or request a quote directly. The Lama Fulfilment team will guide you through account setup, integration with Amazon, and onboarding to begin using our tailored amazon FBA solutions alternatives right away.
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