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Seller Fulfilled Prime (SFP) is an Amazon program that allows eligible sellers to display the coveted Prime badge on their products whilst fulfilling orders themselves or via a 3PL like Lama Fulfilment, instead of relying on Amazon’s distribution centres.
With years of industry experience, outsourcing 3PL services doesn’t have to compromise the growth of your business or experience of your customers.
We are committed to excellent service levels and are ISO 9001 accredited for excellence in quality.
With SFP, sellers can control how their goods are sent out, with bespoke packaging that reinforces a consistent brand identity.
For sellers who have already established efficient shipping processes or already use a 3PL, Seller Fulfilled Prime can be more cost-effective than using FBA.
Seller Fulfilled Prime offers sellers the flexibility to choose their own carriers and shipping methods, allowing them to tailor their shipping processes to best suit their needs and those of their customers.
Amazon Seller “Buy Shipping” is a feature that allows Amazon sellers to purchase shipping labels directly through their seller account.
When a seller receives an order, they can use the “Buy Shipping” tool to select the shipping carrier, service type, and package details. Amazon then generates a shipping label with the necessary postage, which the seller can print and affix to the package before sending it to the buyer.
Much like Royal Mail, sellers can link their Amazon Shipping account to their Seller Account – but there’s a catch: you’ll need to be handling at least 250 parcels a day to qualify. But with Lama Fulfilment, this is no problama. Smaller sellers with less than 250 daily orders can piggy back off the 3PL’s volume and reap the rewards of better pricing with less volume.
If you have a Royal Mail Business Account, you can link it to your Amazon shipping methods and use your pre-negotiated rates. This gives you more control over shipping costs, with the rates and package volumes directly negotiated between you and Royal Mail for better visibility.
When you ship with DPD, you’re using Amazon’s DPD account, not your own negotiated rates. Amazon will charge you per order, with fees deducted from your disbursement. While DPD can be pricier, they’re perfect for larger items, handling parcels up to 30kg with ease.
Named “Amazon Prime Preferred Partner” in May 2023, Evri offers sellers access to both Evri Standard and Evri Two Day Drop-off services. Sellers with 30+ daily parcels can even request an Evri collection for added convenience.
To qualify for Seller Fulfilled Prime, your business must meet these requirements:
Got a question? Check out our FAQs to find the answer! If your query isn’t listed, please get in touch!
Seller Fulfilled Prime allows you to showcase the Prime badge on your listings while handling your own order fulfilment or using a 3PL like Lama Fulfilment. You get the perks of Prime without relying on Amazon’s distribution centres.
Unlike FBA, Seller Fulfilled Primes gives you full control over your inventory and shipping processes. When working with 3PL with efficient fulfilment setups like Lama Fulfilment, it’s often more cost-effective for sellers. What more could you want?
Approved Seller Fulfilled Prime couriers include DPD, Royal Mail, Amazon Shipping, and Evri. Each has its own strengths, like Royal Mail’s pre-negotiated rates or DPD’s handling of heavy parcels. We will work out which works the best for you, and your business needs.
Yes – no problama! You can link your current Royal Mail Business Account to Amazon, using your pre-negotiated rates for better control over shipping costs.
Amazon Shipping requires handling at least 250 parcels per day. But, with Lama Fulfilment, smaller sellers can piggyback on our volume to access these services without meeting the minimum themselves.
Our UK-based customer services team can be your middle man. No more time spent responding to time consuming questions from customers. Leave it Lama. It’s all personalised, so clients won’t know that they’re not talking directly to you.
Chat online, or fill out our form today for a quote, or more information.
Lama Fulfilment
Units C1-C4
Junction 7 Business Park
Blackburn Road,
Clayton-le-Moors
BB5 5JW
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