Value-Added Reseller (VAR) Fulfilment & Logistics
Being a Value-Added Reseller (VAR) isn’t just about selling hardware or software, it’s about delivering complete solutions that make life easier for your customers. That might mean imaging and tagging devices, bundling equipment into ready-to-use kits, or providing full lifecycle support. But with so many moving parts, managing fulfilment can quickly become a headache.
That’s where Lama comes in. Based in the North West of England, we specialise in IT logistics fulfilment for VARs – taking care of the nuts and bolts of configuration, storage, shipping, and integration, so you can focus on adding the real value. No problama.
Or give our lamas a call at 01254 917 711
What Is a Value-Added Reseller?
A value-added reseller (VAR) is a company that resells hardware or software from manufacturers and distributors, but adds extra services on top.
These could include:
- Installation and configuration
- Asset tagging and serial tracking
- Training and user support
- Lifecycle management, refresh, or decommissioning
By bundling products with services, VARs turn standard equipment into tailored technology solutions.
Example: A reseller might buy Dell laptops from a distributor, add imaging and asset tags, bundle them with Microsoft licences, and deliver them to a client’s office pre-configured and ready to use. Instead of receiving a box of parts, the client gets a complete solution.
How the VAR Model Works
The value-added reseller model allows IT businesses to create extra value for customers while building stronger vendor relationships.
Typically:
→ Resellers purchase products from manufacturers or distributors.
→ They enhance them with value-added IT services such as configuration, kitting, or support.
→ They sell the finished solution as a package, often with ongoing maintenance or service contracts.
This model works because customers prefer ready-to-deploy solutions over piecing things together themselves. It also allows VARs to build long-term client relationships through service and support.
Benefits and Challenges of VAR Programs
Like any business model, VARs enjoy big benefits but face some challenges too.
Customer loyalty
You deliver solutions, not just products.
Vendor relationships
Often stronger pricing and programme support from OEMs.
Revenue diversity
Earn from both product markups and value-added IT services.
Scalability
With the right fulfilment partner, you can expand fast.
Challenges of the VAR Model
Tight margins
Pricing is often controlled by distributors and OEMs.
Inventory management
Multiple vendors can mean complex stock control.
Technical training
keeping up with changing tech requires investment in skills.
How Lama Helps to Face These Challenges for Value-Added Resellers
We provide specialist fulfilment solutions designed around the VAR model, helping you deliver on promises without draining your resources. We simplify the operational side so you can focus on growth.
Custom Configuration & Kitting
Imaging, OS installation, upgrades, and asset tagging tailored to your client’s needs.
Marketplace & eCommerce Integration
Sync orders from Amazon, eBay, and other platforms into one centralised system.
ERP & Business Software Integration
Compatible with SAP, Oracle, Microsoft Dynamics, Sage, Xero, QuickBooks, and more.
Real-Time Online Portal
24/7 access to inventory, order history, and live shipping updates.
Consolidated Deliveries
We receive items from multiple suppliers, check and record serials, sanitise boxes, and re-ship as one seamless delivery with the right docs and labels.
How VAR Fulfilment Works in Practice
Imagine you’ve won a rollout contract for 250 laptops across multiple client offices.
→ You order hardware from three different distributors.
→ All units arrive at Lama’s warehouse, where we image each device, apply asset tags, and pre-install the required software.
→ We consolidate the shipments, package them into office-specific kits, and add delivery notes.
→ Each batch is dispatched using your courier of choice, with all serial numbers logged and your ERP updated in real time.
→ Your customer gets a smooth, one-shipment delivery, and you get full visibility without lifting a finger. That’s value-added reseller fulfilment, done right.
Value-Added Reseller Fulfilment FAQs:
What value-added services do VARs typically provide?
Common services include configuration, imaging, asset tagging, installation, training, and lifecycle management – all designed to simplify IT for customers.
Why choose a VAR over buying direct from a manufacturer?
Because VARs deliver more than a product, they deliver a tailored solution that works straight away, with one point of contact for support.
Can Lama integrate with my existing VAR systems?
Yes. We integrate with leading ERPs, accounting software, and eCommerce channels, fitting seamlessly into your VAR workflows.
How do you handle complex orders from multiple vendors?
We consolidate shipments, perform pre-delivery checks, log serials, and re-ship as one tidy delivery with your chosen courier.
Is your service scalable as my VAR business grows?
Absolutely. Our IT logistics fulfilment scales with you, whether you’re managing 100 units or 10,000.
Looking for More?
Value Added Reseller Fulfilment is just one part of our wider Technology Fulfilment services. From IT Reseller Fulfilment to MSP logistics and IT distribution, we’ve built IT logistics solutions designed for all needs.
Ready to simplify your Value-Added Reseller fulfilment?
Call us today on 01254 917 711 or get in touch here.
Leave it to the Lama, your trusted partner in VAR programmes and value-added IT services.
- UK-based customer care
- Dedicated phone number
- Branded email replies and phone calls
- Resolve product queries after initial training period
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