Automating the personal approach

Client:

No client name assigned

Industry:

Health & Wellbeing

Services:

Specialised Marketplace Services
Fulfilment
Re-working

Real-time availability across online channels

269% revenue growth over the first 9 months

Personalisation capabilities

Dr Fertility helps support people on their journey and maximises their chances of fertility.

Soon after launching their online platform, co-founders and online entrepreneurs, Kobi McCardle and Dr Lucy Buckley, realised that a large portion of their time was picking, packing and shipping orders, as well as responding to and resolving customer enquiries.

As a result, they were spending less time focusing on their business strategy which ultimately slowed down the growth of their business.

Kobi & Lucy approached Lama in May 2018 and explained their pain points:

  • Too much time spent packing orders
  • Due to low volume of orders, their shipping rates were quite high and the process of managing and acquiring shipping labels was extremely manual
  • Ensuring stock is maintained within an optimal environment
  • Updating their online store with accurate and real-time stock availability was manual and time consuming
  • They were looking to maintain and scale a personalised experience with a handwritten postcard and gift for each customer
  • Managing marketplaces, such as Amazon, was time consuming and a manual process


After discussing how we could help they were very much onboard, so we got to work integrating the Dr Fertility store with our in-house platform and moved the stock from their head office into our warehouse within a matter of days.

After ensuring the products were picked, packed and stored in the correct way, and agreeing the perfect means of delivery we the orders rolled into our system.

In the subsequent 9 months, Dr Fertility experienced an impressive 269% growth in revenue, as well as securing significant financial investment to fuel the business further.

Services provided:

  • Shopify Fulfilment
  • Bespoke Packaging
  • Gifting Service / Handwritten notes
  • Amazon Fulfilled By Merchant
  • Sector specific Order Processes
  • Pharmaceutical Disposal Service

Customer experience is fundamental to our business, so when it came to outsourcing our fulfilment, finding the right partner was critical. Due to their in-house experience and skills, Lama completely understood our business requirements and continually work with us to develop flexible processes and solutions to support our fast growth and big ambitions!

No name definedKobi McCardle – Co-Founder

No client name assigned

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